Musicians all around the world are adding Instagram into their box of audience engagement tools. Instagram is a great platform for both aspiring and established musicians to promote themselves and the music they produce. Thanks to Instagram’s music hashtags, musical content creators are able to expand their reach.
Having said that, while Instagram’s music hashtags are easy to use, there are a few things you should keep in mind in order to pick the right hashtags to promote yourself and your music. Here is an intensive and informative guide put together by our team of experts to help you learn about Instagram hashtags and choose the right ones when you are engaging with your audience and followers. Continue reading to find out more and grow your reach!
How to Create a Musician’s Account on Instagram?
Here are some quick tips to help you get started with an account on Instagram:
1. Evolve From a Standard Account to a Business Account
Once you have created your Instagram account and logged in, our experts recommend converting your account to a Business account. Since, as a musician, you will be primarily using your Instagram account to boost your reach and communicate with your fans and audience, using a Business account instead of a standard one is a smarter option. The reason for this is that Business accounts come with an added feature of providing you with analytics to see how your reach and audience engagement is doing.
2. Revisit Your Instagram Bio
Your Instagram bio is the first thing people will see when they come to your account. Unfortunately, there isn’t anything fancy you can do with it, but it is one of the things that can help your account grow and expand.
Make sure to write a few words about yourself. You could add links to your YouTube channel, Spotify, Apple Music or other social media handles such as Facebook and Twitter.
3. Set Up Your Profile Picture
When you are choosing a profile picture for your Instagram account, choose one which is of good quality and has a satisfactory resolution and color gradient. It is fine if you don’t have any professional shot pictures, but make sure to use ones that clearly show you. Feel free to experiment and choose a picture of your choice. After all, it’s your account!
Informative Instagram Stats You Should Know
Here are a few important and quick stats about Instagram that you should know, as a musical content creator.
- Instagram has well over 1 billion users, thanks to the pandemic. With people being stuck at home 24×7, a majority of the world’s population hopped onto Instagram and made an account for themselves.
- It is in the top 5 most download apps. In January 2021, it was right behind TikTok, and was the second most downloaded app in the AppStore.
- Women below the age of 34 comprise most of the app’s user base. Gen Z & Millennials use Instagram more than older people.
- Around 60% of Instagram’s regular users are within the age group of 18-29.
- Users interact and engage with Instagram pictures 23% times more than the ones on Facebook.
- Instagrammers have a higher disposable income.
Best Music Hashtag Tips for Instagram
Ever since their introduction, hashtags have proven to be a great way to reach out to the right audience. Along with this, they are great ways to promote your posts. They can give your post up to 13% more engagement.
However, although Instagram allows per post to have up to 30 hashtags, too many hashtags can be considered as ‘spam’. To begin with, use from between 7 to 10 hashtags on a post. Keep in mind to check ‘Insights’ to see how your posts are doing.
Now, you are probably wondering about which hashtags to use and when. The number one rule to remember here is to only use hashtags that are relevant to your business or field of occupation. If you are an interior designer and used hashtags related to baking or cooking, or ones that a chef should be using, your reach won’t get very far, and even if it does, you will be attracting the wrong audience.
You can also create a hashtag related to your account, or song. People will follow your hashtag, and you will notice a spike in your engagement.
Here are a few hashtags that you could use for your next post!
1. Generic Music Hashtags
2. Hip Hop Hashtags
3. EDM Music Hashtags
How to Make the Most of Instagram – Interesting Tips for Musicians
Below are a few handy tips for musicians on how to make the most out of Instagram once you have set up your Instagram account.
1. Integrate Facebook, Twitter and Instagram for Seamless Posting
It can become a tedious task to have to post the same content on three different social media platforms. It takes up not only a lot of time, but also requires quite a bit of unnecessary effort as well, which can be easily avoided. A great feature that Instagram provides users with is the ability to post on Instagram, Facebook and Twitter all at once. In our opinion, this is a feature you have got to use to its full capacity. Make sure to sync Facebook and Twitter with your Instagram account for effortless posting.
However, while this does of course save you a lot of time and energy, at times you may find that you would rather prefer having some difference between your posts on Instagram versus the ones on your Facebook page. In this case, we suggest you take some time to figure out what you think will work out best for you. After all, you are always free to switch things up once in a while!
2. Determine How Often You Want to Post
One key rule we recommend sticking by is ‘quality over quantity’. While it doesn’t matter if you post every day or every other week, what matters is the quality of the content that you choose to put up. Keep in mind, though, that posting obsessively and too often may end up irritating your followers and you could lose your audience over time.
On the other hand, if you post once in 6-8 weeks, you will practically be ghosting your followers! It is crucial to maintain a balance between how often you post and what you post. You can alternate between Instagram Lives, Reels, Posts and Instagram Stories with music to keep your content unique and exciting.
3. Engage With The Crowd; Followers = Friends
To expand your reach and attract other Instagram accounts to your account, you need to engage with the crowd. When people and other artists begin commenting on your posts or liking them, you should reply to the comments too, and like their posts back.
If other Instagram accounts comment on your posts and interact with you, but you don’t in return, you could end up losing out on some followers. Along with this, you may find it difficult to attract new followers too.
Hashtags on Instagram are a very powerful tool that you should make full use of, as a musician and content creator. Ensure that you keep yourself updated with trending hashtags in order to find out what’s reaching a wider range of followers.
Although we agree that picking out the best and most relevant Instagram hashtags to your content and music can be tedious and time-consuming activity, we guarantee you will thank yourself for it!
#Hashtag your way through Instagram!